What is BeSport?
The correct question is, "Who is BeSport and what do we do?" In actuality, BeSport is a Swiss holding company run by a small team. This corporation owns brands and businesses on fitness market, including health, technology, apparel, and equipment. The team exists since 2015 in Europe and went global in 2023. Our mission is to serve the community to give back what it brought to each of us.
Hustle Up
Entering this sport’s niche market made us discovering a plethora of unmet needs. Many aspects in the athlete's life, gym owners, coaches, or event organizers were not as ergonomic as they may be. We decided to build a digital platform with the goal of solving as many problems as possible. We avec been working on this project since 2019 behind the scene. 4 years later, the public version was released. We wanted to build the strongest basement to welcome the community as a whole. Users can navigate through the mobile and desktop app to connect all the stakeholders (athletes, coaches, volunteers, owners, event organizers, HQ etc…). They can direct chat, follow programs, workout, track PRs, be paid by clients, and use tools like timers, calendars, News, load calculator, manage their gym, book classes, geolocate, manage staff among other things.
Wodabox
Wodabox, founded in 2014 and based in southern France, is a leading e-commerce platform specializing in cross-training apparel, accessories, equipment, and nutrition. With a catalog featuring over 50 brands and 7,000 products, Wodabox is dedicated to bringing France the most unique and innovative fitness brands, regardless of their size. Catering to athletes of all levels, Wodabox aims to enhance training experiences with carefully selected, high-quality products.
NorthernSpirit
NorthernSpirit was founded in 2012 out of the Swedish CrossFit community and grew gradually until 2018.
BeSport acquired the intellectual property portfolio in 2019 and our holding refreshed and rebuilt the brand: instilling new high-performance apparel concepts and technology.
Working closely with the CrossFit community in France and across Europe, the brand became a partner at the French Throwdown in 2022 and archived strong growth between 2022-2024.
NorthernSpirit was chosen for 2024 as the Title Partner of the CrossFit Games semi-finals and was granted the license to CrossFit white label apparel.
Experiencing growth of almost 700% in 2024, the brand is set to launch new and exciting partnerships in 2025, as well as expanding our range of performance apparel and continuing to work closely with the CrossFit community to service their requirements.
Fittest Freakest
Fittest Freakest, established in 2015 in Barcelona, is a specialty retailer providing training apparel, footwear, and accessories for the CrossFit and fitness community. They offer a curated selection of products from leading global brands, as well as handpicked emerging brands from around the world.
Beyond retail, Fittest Freakest is renowned for organizing multiple community-favorite events, including the CrossFit-licensed Fittest Freakest Challenge. This elimination-round competition gained popularity for transforming an otherwise lengthy format into an exciting, easy-to-follow spectacle.